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Websites

Small-business websites

Single-page storefronts and service sites for local businesses, each with a product catalogue, a cart, an order summary, and its own policy pages.

Context
Client websites for small shops and service businesses in the Philippines and Brazil.
My role
Design and development
Year
2025–2026
Luiara Estilo Brasil: Luiara Estilo Brasil (women's fashion, Brazil): homepage with an editorial “Not cute. Sharp. Feminine.” headline beside store photography.
Luiara Estilo Brasil on mobile: The Luiara Estilo Brasil homepage on a phone.

Overview

A long-running series of websites for small businesses in the Philippines and Brazil: groceries, fashion boutiques, menswear and tailoring, beauty and wellness studios, home and décor stores, consultancies, and learning centres. Each one is a self-contained site on the client's own domain that the owner can share on social media and messaging apps.

The problem

Small business owners needed a credible online shop front quickly and cheaply: something that loads fast on a phone, shows their products clearly, lets customers put together an order, and includes the policy pages that customers and payment providers expect.

The solution

A lightweight static site per business, with no framework and no monthly platform fee. Each site gets its own visual identity, a product catalogue, a cart, an order-summary page, and privacy, refund, and terms pages, and is published on the client's own domain.

Screenshots

Captured from the live websites. Sites with a name and link are shown with the owners' permission; the remaining examples are anonymised.

My contribution

Designed and built each site, from layout and product presentation to the order flow and deployment on the client's domain.

What it does

  • Distinct visual identity per business, from neighbourhood groceries to editorial fashion labels
  • Sites written in English, Filipino-English, and Brazilian Portuguese
  • Product catalogue with a cart and an order-summary page
  • Privacy, refund, and terms pages on every site
  • Phone-first layouts
  • Published on each client's own custom domain

Technical challenges

Many sites, each one different

Building around 160 sites meant keeping a reliable shared structure (catalogue, cart, order summary, policies) while giving every business a look that feels like its own.

Verified stack

  • HTML
  • CSS
  • JavaScript

Facts from the code

Client sites built
~160

Lessons

  • For a small shop, a static site on its own domain can replace a platform with a monthly fee.
  • A clear order summary does more for conversion than any animation.

About this case study

Client websites. Sites with a visible name and link are shown with permission and are live on their own domains; the remaining examples are shown anonymously, with names and contact details masked.

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