Homiselle Interior Loft: new shop website and brand mark

Homiselle Interior Loft sells furniture and home decor from Muntinlupa City and had no website before. The new site starts from how people actually furnish: one room at a time.

The shop needed a first web presence and an identity: a logo, a clear way to browse the range, and an ordering flow that works without a payment backend.

A site with no framework, in warm cream with terracotta, slate blue, ochre and olive rooms. The hero shows four miniature room boxes, and each room button jumps to its section of the catalogue. The brand mark, a roofline that forms an H with a terracotta window, was drawn in SVG for this build. The order summary is titled "Your rooms". Images are compressed WebP files that load as the visitor scrolls, and the fonts ship with the site, so the homepage makes no third-party requests.

Designed the brand mark, designed and built the site, produced the image set and compressed it for the web, built the cart and order page, and measured the result.

• Four room buttons in the hero that link to Living, Dining, Bedroom and Workspace
• Catalogue grouped by room instead of by product type
• New brand mark and wordmark in SVG: a roofline forming an H with a terracotta window
• Order summary titled "Your rooms"
• Cart with quantity controls and a reminder that nothing is paid yet
• Order sent as a pre-filled email that the customer sends, with the team confirming availability, delivery and the total first
• Field checks on the order page, including Philippine mobile number formats
• Note in the shop that the photos are styled illustrations

• HTML
• CSS
• JavaScript
• SVG
• WebP
• JSON-LD structured data

Homepage weight on load

0.79 MB

On load, on a phone

0.67 MB

After scrolling the whole page

1.26 MB

Fully loaded, simulated 10 Mbps

0.60 s

Third-party requests

0

Rooms in the shop

4

• →Live at homiselleloft.store.
• →Homepage on load: 0.79 MB on desktop and 0.67 MB on phones, with no third-party requests.

• Shopping by room matches how people furnish a home.
• If images are illustrations, say so on the page.

Client website, shown by name. The client had no earlier website, so there is no before/after. Measurements come from a capture script run on a local server; the 10 Mbps figure is a simulated connection, not data from real visitors. The images are generated illustrations of a miniature room-box concept, with no people, not photos of the shop or its stock, and the site says so. Product names, descriptions and prices on the site are placeholders until the client confirms them.