Jenlisse Glow Sanctuary: cosmetics shop redesign

Jenlisse Glow Sanctuary sells skincare, lip and face makeup, eye products and beauty tools from Bacoor City, Cavite, with delivery nationwide. Its logo is a makeup bag, so the new website is one.

The old homepage downloaded 40.32 MB on every visit, which took 32.6 seconds to load on a simulated 10 Mbps connection. On a 390 px phone screen its layout was 780 px wide, it requested images that didn't exist, and it loaded fonts and icons from three outside hosts. It also used "locally trusted" and "only the finest ingredients" claims, and answered whether products suit sensitive skin with a plain "Absolutely".

A rebuild with no framework, in blush, black and rose gold, with an engraved serif, a script accent and a clean sans-serif. In the hero, a quilted pouch drawn in CSS unzips on load to reveal the photo. Products sit in quilted pockets with their own zipper tabs, a black zipper-tape band holds the five categories, and the cart icon is a mini pouch that bulges as it fills. The sensitive-skin answer now recommends a patch test. Images are compressed WebP files that load as the visitor scrolls, and the fonts ship with the site, so the homepage makes no third-party requests.

Designed and built the new site, produced the image set and compressed it for the web, built the zipper animation and the pouch cart, rebuilt the cart and order page, softened the unconfirmed and safety claims, and measured the old and new versions with the same script.

• Hero pouch whose rose-gold zipper slides open to reveal the photo
• Products in quilted pockets with zipper tabs, in five categories
• Mini pouch cart icon that bulges as items are added
• Product images with labels drawn from the shop's own name, no other brands
• "Trusted" and "finest ingredients" claims removed; sensitive-skin answer replaced with patch-test advice
• Order sent as a pre-filled email that the customer sends, with the team confirming availability, delivery and the total first
• Field checks on the order page, including Philippine mobile number formats
• The three original customer quotes kept word for word

• HTML
• CSS
• JavaScript
• WebP
• JSON-LD structured data

Homepage weight on load

40.32 → 0.59 MB

On load, on a phone

40.31 → 0.44 MB

After scrolling the whole page

40.32 → 0.70 MB

Fully loaded, simulated 10 Mbps

32.6 → 0.56 s

Phone layout width (390 px screen)

780 → 390 px

Products in the shop

15

• →Live at jenlisseglow.life.
• →Measured with the same script: homepage on load down from 40.32 MB to 0.59 MB on desktop and 0.44 MB on phones.
• →No failed requests, console errors or third-party requests on the new site during the capture run.

• The best concept is one that also works as an interface.
• A logo detail can carry a whole website.
• In beauty, careful wording builds more trust than big promises.

Client website, shown by name. Screenshots and measurements come from one capture script run on the old and new site, on a local server. The 10 Mbps figure is a simulated connection, not data from real visitors. The product images are generated illustrations with labels drawn from the shop's own name and no people, and the shop says the photos are illustrations. Product descriptions and the three customer quotes are carried over from the old site; claims about skin safety were softened. In the new phone menu screenshot, the phone number is blurred.