Websites
TABUNG KITA: B2B packaging website
A fast, search-optimised sales website for my own custom paper-tube packaging business, with product landing pages, 16 buyer-guide articles, structured data, and a quote form that drops the lead straight into WhatsApp.
- Context
- TABUNG KITA, my own custom composite-can and paper-tube packaging business in Tangerang, Indonesia, selling to food, coffee, and supplement brands nationwide.
- My role
- Design, development, SEO, and conversion tracking
- Year
- 2025–2026
Overview
TABUNG KITA makes custom printed paper tubes and composite cans for brands that sell coffee, snacks, powdered drinks, supplements, and seasonal hampers. The website is its main sales channel: it has to be found on Google by brand owners searching for packaging, convince them on a phone, and turn the visit into a concrete quote request.
The problem
B2B packaging buyers search with very specific questions (prices, sizes, lid types, minimum order) and most supplier sites answer none of them. A generic one-page site ranked for nothing, sent unqualified chats to sales, and gave no way to tell which ads actually produced leads.
The solution
A lightweight static site built around search intent. Each product use case gets its own landing page, a hub of buyer-guide articles answers the questions buyers actually type, and every page carries structured data for the organisation, breadcrumbs, articles, and FAQs. The quote form collects the specs sales needs and opens a pre-filled WhatsApp conversation, so every lead arrives ready to price.
Screenshots
Captured from the real, live website.
Architecture
- ASearch & adsGoogle search, Google Ads
- BLanding pagesOne per product intent
- CBuyer guides16 articles, FAQ markup
- DQuote formSpecs → pre-filled message
- EWhatsApp salesConversion reported to Ads
My contribution
Designed and built the whole site, planned the information architecture and SEO structure, set up structured data, clean URLs, sitemap and IndexNow, and wired WhatsApp clicks into Google Ads conversion tracking.
What it does
- Seven product landing pages, each targeting one buyer intent: coffee, snacks, powdered drinks, supplements, hampers, coin banks, and composite cans
- Sixteen buyer-guide articles on prices, sizing, lids, MOQ, design, shipping, and seasonal hampers, linked from the product pages
- JSON-LD structured data on every page: Organization, BreadcrumbList, Article, and FAQPage
- Quote request form that formats the buyer's specs into a pre-filled WhatsApp message to sales
- Transparent pricing guidance and MOQ up front, so leads pre-qualify themselves
- Clean URLs, XML sitemap, robots rules, a custom 404 page, and IndexNow for faster indexing
- WhatsApp clicks reported as Google Ads conversions
- Compact mobile reading layout and WebP images for fast loads on mobile data
Technical challenges
Ranking without thin pages
It's tempting to publish dozens of near-identical city or keyword pages. Instead, every page answers a distinct question with genuinely useful content, and pages link to each other by topic, which is what search engines reward over time.
Leads that arrive ready to quote
Free-form chats cost sales time. The form asks for product type, quantity, size, and lid preferences, then hands that summary to WhatsApp, so the first message already contains what's needed to price the job.
Measuring what ads really bring
Because the conversion happens in WhatsApp, not on the site, every WhatsApp button is generated by one script that also reports the click as a conversion, so ad spend can be judged by leads instead of visits.
Cleaning up for security
An earlier version exposed a chat-bot token in browser code. It was removed, and every contact action now goes through one audited script that uses only the public sales number.
Verified stack
- HTML
- CSS
- JavaScript
- JSON-LD structured data
- Google Search Console
- Google Ads conversion tracking
- IndexNow
Facts from the code
- Indexed URLs in sitemap
- 25
- Product landing pages
- 7
- Buyer-guide articles
- 16
- Pages with structured data
- 25
- Commits
- 68 over 12 months
Outcomes
- Live at tabungkita.com and actively extended with new articles through October 2026.
Lessons
- Write the page the buyer is searching for, not the page the company wants to say.
- Put the price range and minimum order on the site. It costs a few chats and saves many wasted ones.
- If the sale closes in a chat app, measure the click into the chat app.
About this case study
My own business, shown in full.
Planning a new website, or is yours too slow?
Describe it in a few sentences. You'll get a reply within two business days with questions, a rough approach, and a price range in CHF.