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Conceicao Moda Casual: shop website

A shop website for a casual women's fashion shop in Brazil: a calm, warm boutique look in cream, linen and terracotta, with very large serif headlines and a deliberately short page.

Context
Conceicao Moda Casual, a casual women's fashion shop in Urbano Santos, Maranhão, Brazil.
My role
Design and frontend development
Year
2026
First screen: Large serif headline on warm cream beside a rounded storefront image with a small note card.
Phone first screen: On a phone the header links stay visible and the serif headline fills the screen above two pill buttons.

Overview

Conceicao Moda Casual sells casual women's clothing. The website is kept short: a few sections, generous spacing and a small featured selection.

The problem

A small casual-wear shop needed a simple website in Brazilian Portuguese that presents a few pieces clearly and makes it easy to get in touch.

The solution

Cream and linen backgrounds, charcoal text and a terracotta accent, with heavy EB Garamond headlines against small, widely tracked Plus Jakarta Sans labels. The page has a hero with two buttons and a storefront image, an intro band, a featured selection of three pieces, a brand section, the contact details and the footer, with reveal-on-scroll fades and a floating terracotta email button. The header links stay visible on phones.

Screenshots

Captured from the real, live website.

My contribution

Designed and built the website and published it on the client's domain.

What it does

  • Large serif hero with two pill buttons
  • Featured selection of three pieces in rounded cards
  • Floating email button
  • Header links that stay visible on phones

Technical challenges

Saying enough with little

With only a handful of sections, every block has to carry its weight. Large type, generous spacing and one accent colour keep the short page from feeling empty.

Verified stack

  • HTML
  • CSS
  • JavaScript

Facts from the code

Language
Brazilian Portuguese
Featured products
3
Ordering
Email links

Outcomes

  • Live at conceicao-casual.store.

Lessons

  • A short page can feel complete when spacing and type do the work.

About this case study

Client website, shown by name and live on its own domain. Screenshots were taken on the live site. Images are shown as published on the site; they are not necessarily photos of the shop or its products. One product screenshot is left out because it showed a third-party crest.

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