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Luiara Estilo Brasil: shop website

A shop website for a women's fashion shop in Brazil, laid out like an editorial campaign: hard-edged cream blocks split by heavy black rules, condensed capitals with serif italics, and a black "runway" band that presents three pieces side by side.

Context
Luiara Estilo Brasil, a women's fashion shop in Governador Valadares, Minas Gerais, Brazil.
My role
Design and frontend development
Year
2026
First screen: Hard-edged cream layout with the oversized headline "NOT CUTE. Sharp. FEMININE." next to a storefront image and two fashion portraits.
Phone first screen: On a phone the top bar, logo and wrapped links stack above the condensed headline and two square buttons.

Overview

Luiara Estilo Brasil sells women's clothing and accessories. The website presents a short selection in a sharp, editorial layout.

The problem

A small fashion shop with a short selection needed a website in Brazilian Portuguese with a distinctive, poster-like look.

The solution

Warm cream with black rules and an orange-red accent, set in condensed Oswald capitals with Instrument Serif italics. The page is built from hard-edged blocks instead of rounded cards: an oversized "NOT CUTE. Sharp. FEMININE." headline beside a photo collage, a ticker, a manifesto, a black runway band with three pieces, an editorial image grid and the contact section. There is no burger menu; on phones the links wrap under the logo.

Screenshots

Captured from the real, live website.

My contribution

Designed and built the website and published it on the client's domain.

What it does

  • Oversized condensed headline beside a photo collage
  • Runway band presenting three pieces side by side
  • Editorial image grid
  • Navigation that stays visible on phones, without a burger menu
  • Floating WhatsApp button

Technical challenges

Few products, strong presence

With only three pieces, a standard product grid would look empty. The runway band gives each piece a full-height block, so the short selection reads as a deliberate edit.

Verified stack

  • HTML
  • CSS
  • JavaScript

Facts from the code

Language
Brazilian Portuguese
Products in the catalogue
3
Ordering
WhatsApp and contact section

Outcomes

  • Live at luiaraestilobrasil.site.

Lessons

  • A small range can look intentional when the layout treats it as a curated set.

About this case study

Client website, shown by name and live on its own domain. Screenshots were taken on the live site. Images are shown as published on the site; they are not necessarily photos of the shop or its products. Two names in a quote block are blurred in one screenshot.

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