Kentrovia Prime Terrace: neighbourhood store redesign

Kentrovia Prime Terrace sells groceries, home essentials and small electronics in Manuyo Uno, Las Piñas City, with delivery or same-day pickup. The new website borrows what every customer waits in front of: the "now serving" board.

The old homepage downloaded 55.55 MB on every visit, which took 44.8 seconds to load on a simulated 10 Mbps connection. On a 390 px phone screen its layout was 780 px wide, and it loaded fonts, icons and a map from six outside hosts. It also called the store a registered, VAT-compliant business with the tax number as proof, promised promos and loyalty perks, linked social accounts nobody had confirmed, and claimed a vitamin would boost immunity.

A rebuild with no framework, in deep green, butter yellow and near-black, with a rounded display face, a clean sans-serif and a dot-matrix face. An LED board drawn in SVG calls queue numbers before settling on the store's name, and the cart in the header is an LED counter whose digits roll. Products are butter-yellow tear-off queue tickets numbered 01 to 15, stamped "in bag" when added, under the headline "Take a number". Customers choose delivery or same-day pickup; cash and card are only offered with pickup, and three ticket steps explain how pickup works. Images are compressed WebP files that load as the visitor scrolls, and the fonts ship with the site, so the homepage makes no third-party requests.

Designed and built the new site, produced the image set and compressed it for the web, built the LED board and counter and the ticket stamping, rebuilt the order page for delivery or pickup, removed the unconfirmed and health claims, and measured the old and new versions with the same script.

• LED dot-matrix board that calls queue numbers, then shows the store's name
• Rolling LED counter as the cart in the header
• Products as tear-off queue tickets, stamped "in bag" when added
• Delivery or same-day pickup; cash and card only with pickup
• "How pickup works" as three ticket steps
• Product images with invented brand names, no real brands
• VAT and registration claims, promos and loyalty perks, unconfirmed social links and an immunity claim removed
• No invented reviews: the old site had none, so the new one has none
• Order sent as a pre-filled email that the customer sends, with the team confirming availability and the total first

• HTML
• CSS
• JavaScript
• SVG
• WebP
• JSON-LD structured data

Homepage weight on load

55.55 → 0.47 MB

On load, on a phone

55.57 → 0.37 MB

After scrolling the whole page

55.83 → 0.71 MB

Fully loaded, simulated 10 Mbps

44.8 → 0.48 s

Phone layout width (390 px screen)

780 → 390 px

Products in the shop

15

• →Live at kentroviaprime.online.
• →Measured with the same script: homepage on load down from 55.55 MB to 0.47 MB on desktop and 0.37 MB on phones.
• →No failed requests, console errors or third-party requests on the new site during the capture run.

• The best concept is one that also works as an interface.
• Don't invent reviews to fill a section.
• Check every claim a site makes about rules and health.

Client website, shown by name. Screenshots and measurements come from one capture script run on the old and new site, on a local server. The 10 Mbps figure is a simulated connection, not data from real visitors. The product images are generated illustrations with invented brand names and no people, and the shop says the photos are illustrations. Product descriptions and delivery terms are carried over from the old site; the old site had no customer reviews, and none were added. In the screenshots, the tax number on the old homepage and the phone number in the new phone menu are blurred.