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Esther Moda Feminina: shop website

A shop website for a women's fashion shop in Brazil: a dark charcoal-and-gold hero with drifting gold particles, a large serif headline and a fanned stack of tilted photo cards, leading into warm cream sections with rounded product cards.

Les études de cas sont en anglais.

Contexte
Esther Moda Feminina, a women's fashion shop in São João de Meriti, Rio de Janeiro, Brazil.
Mon rôle
Design and frontend development
Année
2026
First screen: Dark hero with a gold-accented serif headline, two buttons and a fanned stack of tilted fashion photo cards.
Phone first screen: On a phone the tilted photo cards sit above the centred serif headline on the dark, gold-flecked background.

Aperçu

Esther Moda Feminina sells women's clothing and accessories. The website presents the range on one page in Brazilian Portuguese, from a dark, gold-accented first screen to a cream product section.

Le problème

A women's fashion shop needed its own website in Brazilian Portuguese with an elegant look that presents new arrivals and points visitors to the shop's contact details.

La solution

A single page in two moods: a charcoal hero with gold particles drawn on a canvas, a Playfair Display headline with a gold italic accent and tilted photo cards, then warm cream sections set in Raleway and Cormorant Garamond. The page runs from collections by category and new arrivals to a lookbook, an about section, a newsletter and the contact footer, with a monogram loader, a promo ticker and scroll-reveal animations.

Captures d'écran

Capturées sur le véritable site, en ligne.

Ma contribution

Designed and built the website and published it on the client's domain.

Fonctionnalités

  • Dark hero with animated gold particles and a fanned stack of photo cards
  • Collections by category
  • New arrivals as rounded product cards with badges, prices and colour swatches
  • Lookbook, about and newsletter sections
  • Full-screen menu on phones

Défis techniques

Two moods on one page

The dark, gold-flecked hero sets an evening tone, while the product sections need to stay light and easy to scan. The page switches to warm cream below the hero and carries the gold accent through both parts.

Technologies vérifiées

  • HTML
  • CSS
  • JavaScript

Faits tirés du code

Language
Brazilian Portuguese
Products in the catalogue
6
Ordering
Through the contact section

Résultats

  • Live at esthermoda.shop.

Enseignements

  • A strong first screen can set the tone while the product section stays plain and readable.

À propos de cette étude de cas

Client website, shown by name and live on its own domain. Screenshots were taken on the live site. Images are shown as published on the site; they are not necessarily photos of the shop or its products.

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